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The People Dividend Podcast

Jul 18, 2023

“Good things take time. It takes 10 years to become an overnight success. You have to be committed to your goals,” shares Rick Elmore, CEO at Simply Noted and retired NFL athlete. As a professional athlete, Rick learned a lot about what it takes to push hard and succeed. He quickly found that those skills transferred over to the corporate world when he decided to start his own robotic software and industrial automation business, Simply Noted. Today, Rick talks about how to unleash purposeful growth through determination, patience, mental toughness, and creative problem solving. 

Rick explains that in order to be a successful entrepreneur, you have to embrace failing and be okay with being uncomfortable. Failure provides an opportunity for learning how to turn your weaknesses into strengths. Instead of shutting down when you do not magically reach success overnight, the most effective entrepreneurs are the ones who keep pushing their business forward, stay patient and focused on their goals, and pivot when they hit a bump in the road. Social media provides an easy temptation to compare your success to others, but it often does not show the full picture. Instead of worrying about what other entrepreneurs have that you do not, direct your focus back onto yourself and your own strengths. 

Along the path to success, you will likely experience countless failures and with those failures, new opportunities for growth. By keeping your goals at the forefront of your mind, showing up consistently and never giving up even when times are tough, you will one day make it to the finish line. 


  • “You have to take your weaknesses and turn them into strengths.” (10:48-10:50 | Rick)

  • “Everybody can think of what they don't have. But if you get stuck on that, it's going to prevent you from moving forward.” (13:12-13:19 | Rick) 

  • “We use robots that we've built in house to automate and scale sending genuine handwritten notes.” (14:09-14:14 | Rick)

  • “The open rate with a handwritten envelope is so high, it's like 99%.” (15:52-15:55 | Rick)

  • “Good things take time. It takes 10 years to become an overnight success. You have to be committed to your goals.” (18:34-18:39 | Rick)

  • “You have got to put yourself in uncomfortable positions to train your mind, because your mind is going to give up way before your body gives up.” (22:16-22:21 | Rick)


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